Consumer Trends

Apeiron conducts both qualitative & quantitative consumer study for our clients to provide in-depth insights detailing customers’ decision-making process. Right from formalizing the methodology, designing the survey, data collection and data analytics, we provide an integrated service that helps you understand your consumers better.

The factors that are assessed includes, but not limited to

  • Consumer Profiling
  • Consumer Needs
  • Consumer Demands
  • Consumer Expectations
  • Consumer Decision-Making Process
  • Consumer Behaviour

“Understanding human needs is half the job of meeting them.” - Adlai E Jr Stevenson

Our consumer trends data collection and analysis methodology consists of the following approaches

Data Collection

  • Survey / Questionnaire Designing
  • Field Audits
  • Surveys (Face to Face, online, phone)
  • Focus Groups, Mystery shopping
  • Research Database, news, reports and other reliable articles
  • Government publications
  • Digital trends analytics software

Data Analysis

  • Quantitative Research
  • Qualitative Research
  • Hybrid (Qualitative & Quantitative)
  • Secondary Research

Why Choose Us

In-depth understanding of the Market
International Research Standards
Quality & Reliability
Professional Team
Competitive Pricing
Client Satisfaction

Apeiron conducts qualitative & quantitative consumer study for our clients to provide in-depth insights detailing customers’ decision-making process. Our team has the capabilities to determine optimal opportunities and provide businesses with actionable insights on industries and market in Singapore which facilitates effective business strategy implementation.

The consumer trends services are customized based on the individual needs of a business. The factors that are assessed includes, but not limited to the following listed below